Over his professional career, Awais has been involved with content creation and manipulation during spells as a Copywriter, Blogger, Editor and PR professional with Allainet Pakistan and Media Matters (a subsidiary of Media Pulse, Pakistan’s second biggest media buying house). In addition to this, he has hosted a live television show on CNBC Pakistan. At Allainet, he was responsible for content creation, formulation of SEO strategy, as well as management of a team of writers. His prior roles have been put to use in the responsibilities of a Business Analyst at VTT Global, acting as a link between the firm’s capabilities and its objectives.