VTT Global - Strategy and Management Consultancy

USAID/PSI - Consumer Journey Mapping/ Consumer Insight Study for Family Planning Users


Project Description: VTT is no stranger to working for the population welfare sector and Family Planning. VTT focuses on expanding the existing knowledge base and experience by working on Consumer Journey Mapping for Family Planning Users. As evident in the census result, contraceptives and family planning methods are still a significant challenge in Pakistan, given the cultural, religious, psychological, social, and many other bounds. This project is implemented to see through the problem and identify which factors hinder contraceptives’ prevalence by considering the individual experiences, challenges, and motivations influencing family planning progress. The study plans to take a qualitative analysis of the users focusing on adapting family planning and its problems.